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Barbies Haute Couture (Vogue France) – Overview of the concept behind the shoot

When you think about ““, what comes to mind ?

Naturally you would hear  Trendy, Luxurious, Expensive, or Quality to name a few. directors are required to create visual concept that will interpret all these values and will be the crucial element to the success of a brand.

In this ,Vogue Paris was looking to embody all these values visually.In order to do so, the concept developed played with the idea of creating a persona for  some of the most prestigious brands. Making them physical being through the assimilation to a doll and yet very delicate and inaccessible as they are locked in box representing their perfect little world.




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